Every week brings another sign that consumers are coming around to the idea of making money off of their own data. USA Today’s Marco della Cava went in depth on the issue in a feature story today on California Governor Gavin Newsom’s call for a Digital Dividend, which you can read here.
The article commissioned original research showing that 45% of Californians already support getting “a share of profits from company use of user data.” Fully 26% were undecided and probably needed more specifics before deciding. And it’s fair to assume the 28% against the idea assumed the worst given current industry practices – that their private data would be sold to the highest bidder (which is not the case).
That’s an overwhelmingly positive response out of the gate for the California governor. The article also covers both UBDI and digi.me and the work we are doing to help make this possible. It’s an exciting time to be working on such a game changing problem.