Why I co-founded UBDI

The time is finally right for people to ethically monetize their own data

In 2011, I called data “a new form of currency” in an interview with Julia Angwin and Emily Steel of The Wall Street Journal. I strongly believed that people had a right to participate in the economics of the data they produced, perhaps even the lion’s share. 

I was building the personal data platform Personal at the time (now part of digi.me – a partner of UBDI) and found the response by consumers and the media overwhelmingly positive. If data was indeed the new oil, what if we were each sitting on our own reservoir that just needed to be tapped?

I was not surprised that Silicon Valley insiders scoffed at the idea. In addition to threatening their business model – Facebook was in the process of filing for their IPO based almost entirely on exploiting the personal data they captured – they argued that data was not valuable at an individual level, which was largely true then. Others derided individuals themselves, saying that they could never understand the concept of data – or manage it effectively if they did. 

There was an even louder chorus of detractors who said privacy was dead. One brand-name VC backing Facebook told me quite bluntly “it’s just a matter of time for dinosaurs like you to die off.”

Consumer and privacy groups were often just as cynical. One article in direct response to me even said that selling your own data was “like selling body parts.” I’ve heard similar reactions just this week from a few alarmists in response to initial coverage of UBDI.

I understand the concerns, but they are dead wrong. Nothing is more important to our future than taking control over the economics of the data we produce. After a decade working on the problem, I think we’ve finally cracked the code.

Meet UBDI

UBDI is a startup building a new community of individuals, developers and companies who are committed to working together to ethically monetize data. In the first phase, UBDI has a bulls-eye on the $50 billion market research industry, where aggregated insights and trends are most important – not data about individual people. Other industries will follow, making the addressable market many times larger – not counting the market cap of the companies based on that data.

Similar to the ideas around Universal Basic Income, we believe that individuals will be able to receive hundreds and potentially thousands of dollars annually from ethically monetizing the data they produce – what we call Universal Basic Data Income. 

The company is creating an asset- and revenue-backed digital currency, called UBDI, that has the potential not just to let individuals participate in their share of the community profits each year, but also the future value of the community’s data – kind of like an equity. 

In short, UBDI members are coming after both the revenue and the capitalized value of their data.

Here’s our announcement this week, as well as a great initial piece by the Daily Mail. And here’s a short video of how it will work when UBDI’s consumer app launches in the spring (please join the waitlist now to earn 1,000 bonus tokens and to show the market research community your willingness to participate)

I would add that I’m blown away by my co-founders, Dana Budzyn, who is CEO, and Mark Kilaghbian, Chief Product Officer. They have rich personal histories that led them to decide to start UBDI. 

Dana spoke about how a health condition led her on this journey in a powerful TEDx video that I’ve included below. Mark hosts the most popular crypto podcast on iTunes, called Cryptoconomy, which resulted in part from being being a successful early crypto trader in his teens and in college and then being a victim of the Mt. Gox hack. They are joined by CTO Harun Smkrovic, a rock star developer who helped build Personal and, more recently, a popular crypto wallet.

We are also lucky to be partnered with digi.me, where I still run North American operations and help oversee the development of our app and startup ecosystem. Many thanks to digi.me founder Julian Ranger, CEO Rory Donnelly and the entire digi.me team. Tarik Kurspahic, EVP of Technology at digi.me, also serves on the advisory board of UBDI. UBDI simply wouldn’t be possible without digi.me’s private sharing technology.

It’s worth noting that we will soon be launching a major initiative for developers who want to build apps on UBDI – or integrate their existing apps. Apps can be both free for users and profitable without having to exploit data for advertising. More to come on that shortly.

Finally, we are grateful to our other advisers, including Georgetown Law professor Itai Grinberg, who is figuring out how taxes will work in UBDI, David Nayer, COO of crypto ride sharing company Arcade City, and the many hundreds of people who have advised us as we set out to build this community recently and over the past decade.

All it takes is 1 million people to sign up to prove that we can change the business model of the internet! Please sign up for our waitlist now at ubdi.co.

Author: Shane Green

Empowering people with their data. CEO (US) digi.me. Co-founder & CEO of Personal (merged with digi.me) and TeamData. Previously co-founder & CEO of The Map Network (acquired by Nokia/NAVTEQ), Carnegie Endowment for International Peace. rshanegreen.com and @shanegreen

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s